AI-Powered Content Strategy · Available Worldwide · Based in Beirut

Content strategy that makes people stop, feel, and show up.

The Dounia Edit builds monthly Instagram strategies for food, hospitality, and lifestyle brands — powered by a curated AI toolkit that delivers sharper thinking, faster turnaround, and more creative output than a traditional freelancer can offer. Every post is planned, purposeful, and designed to move people.

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Native workflow — every strategy is built with a curated stack of tools

48h

Typical turnaround on a full monthly content strategy

∞

Caption variations, concepts, and copy options — no creative ceiling

What I Do

The full picture, not just the posts.

Most brands post randomly and wonder why nothing grows. I build the system underneath — the strategy, the voice, the recurring formats, and the plan — so every piece of content has a reason to exist.

Brand & Audience Audit

Deep analysis of your current content, competitors, and audience behaviour — I identify exactly what's missing and what's worth building on.

Monthly Content Strategy

A full 30-day plan — pillars, series, reel concepts, filming notes, caption banks, and a posting schedule tailored to your brand.

Reel & Post Direction

Every reel planned with a hook, concept, shot-by-shot filming guide, and caption. You shoot it, or I work with your team on-site.

AI-Amplified Output

Multiple caption variations, Midjourney mood boards, competitor reports, and trend research — at a speed no traditional workflow matches.

Instagram Profile Revamp

Bio rewrite, highlight restructure, grid audit, and visual direction — so your account makes the right first impression before a single new post goes live.

Ongoing Retainer

I stay on as your content strategist month-to-month. The strategy evolves, the output stays consistent, the account keeps growing.

The AI Toolkit

Not a shortcut. A different standard.

"I don't use AI to replace the thinking. I use it to go deeper, move faster, and give clients more than any human-only workflow ever could."

Every tool in this stack is chosen for a specific job. The result is a content strategy service that delivers more options, sharper research, faster turnaround, and higher creative ambition than a traditional freelancer — without sacrificing the brand sensitivity and strategic judgment that make the work actually perform. The tools do the volume. The thinking is still mine.

Active

Strategy & Copy

Claude

Deep strategic thinking, brand voice development, long-form content plans, and nuanced copy — refined until it sounds genuinely human.

Active

Strategy & Copy

ChatGPT

Caption banks, multiple copy variations, audience research, content calendars, and rapid ideation — a second creative brain running in parallel.

Active

Strategy & Research

Gemini

Multi-modal research, competitive landscape analysis, and trend identification — especially strong for visual and brand direction work.

Active

Visual Direction

Midjourney

Mood boards, campaign concept visuals, and aesthetic references — built before a single photo is taken so your team knows exactly what to shoot for.

Active

Video & Editing

CapCut AI

Faster reel editing, AI auto-captions, trending audio matching, and smart cut suggestions — more reels, faster, no quality sacrificed.

Coming Soon

Research & Trends

Perplexity

Real-time competitor monitoring, trend identification, and live market research — current intelligence, never guesswork.

Coming Soon

Audio & Voice

ElevenLabs

AI voiceover for reels and carousels, branded audio narration, and bilingual English/Arabic voice content — no separate voice talent needed.

Work

Two brands. Two completely different strategies.

Every strategy is built from scratch — the positioning, the content pillars, the recurring series, the visual language. Nothing is templated. Full strategies are delivered privately to each client.

Restaurant · Casual Dining · Beirut

Una Pizza

15-year Neapolitan institution with a Lebanese-adjacent menu — wood-fired oven, iconic chocolate pizza, and a following built over a decade and a half.

posts per month

content pillars

recurring series

Strategic positioning

Positioned around legacy and energy simultaneously — 15 years of credibility meets Friday-night social magnetism

Built a Lebanese-Neapolitan cultural narrative unique to Una — no competitor can replicate it

Engineered the chocolate pizza as a viral asset — featured 3× with a different angle each time

Designed recurring weekly series to build account loyalty, not just reach

Content pillars

Signature itemsWood & fire craftLebanese evolutionTable energy15-year legacy

Recurring series

Thu weekly

"From the Oven"

Mon weekly

"Una Classic"

Bi-weekly

"Finish it if you can"

Monthly

"Regulars of Una"

🔒 Full 30-day plan — post concepts, hooks, filming briefs, captions, and posting schedule — delivered privately to the client.

Restaurant · Brasserie · Garden Setting

Crop

A brasserie immersed in a farm and garden environment — calm, earthy, and cinematic. Dining surrounded by nature, not just beside it.

posts per week

content pillars

filming sessions

Strategic positioning

Repositioned around experience first — food is secondary to the feeling of being there

Built a cinematic visual language anchored in natural light, garden textures, and unhurried pacing

Designed content to feel observed, not produced — the opposite of a conventional restaurant account

Structured a 2-session batch filming plan — all content captured in one morning and one golden-hour evening

Content pillars

The gardenLight & hourFood in contextThe stillnessThe small things

Content architecture

Reel

Experience-led narrative reels

Still

Editorial detail photography

Carousel

Before-service documentary sequence

Ambient

Golden-hour atmosphere reels

🔒 Full weekly plan — shot sequences, visual direction, audio guidance, captions, and batch filming brief — delivered privately to the client.

How It Works

From first message to live content.

The first month is the most intensive — establishing the brand voice, content pillars, and recurring formats. After that, the system runs and compounds every month.

Discovery call (30 min)

We talk through your brand, goals, audience, and what you've tried before. I ask a lot of questions. This shapes everything that follows.

Strategy document — delivered within 48 hours

A full monthly content plan — pillars, series, reel ideas, AI-generated caption banks, Midjourney mood board, and a day-by-day posting schedule.

Walkthrough & sign-off

We go through the plan together. You can adjust, redirect, or approve as-is. Nothing goes live without your sign-off.

Execution & monthly review

Content goes live on schedule. At month's end we review performance, identify what worked, and refine the next month accordingly.

Pricing

Clear packages. No surprises.

All prices are in USD. Every package runs on an AI-native workflow — meaning faster delivery, more creative options, and a higher quality of strategic output than a traditional freelancer at the same price point.

Payment. USD via bank transfer, Wise, PayPal, OMT, Whish, or cash — whatever works best for you. Retainers billed at the start of each month. One-off services: 50% upfront, 50% on delivery.

One-off service · No strategy included

Instagram Profile Overhaul

Fix the foundation before you build on it.

This is a profile cleanup service only — not a content strategy. It covers everything visible on your account before a single new post goes live. If you want a content plan, posting calendar, or reel concepts, those are in the monthly retainers below.

$100

one-off · delivered within 5 days · per account · no ongoing commitment

Profile

Bio rewrite — clear, on-brand, action-driving

Name and category optimised for search

Link-in-bio setup and recommendation

Profile photo audit and direction

Highlights

Highlight structure redesigned and named

Custom cover designs — on-brand, cohesive

Story content reviewed and curated per highlight

Old or irrelevant highlights removed

Grid & First Impression

Grid audit — what stays, what to archive

Pinned post selection and strategy

Visual direction for a consistent grid

Written summary of all changes with rationale

This service does not include a content strategy, posting calendar, or reel concepts. For those, see the monthly retainers below. Most clients take the Profile Overhaul first to clean the slate, then move onto a retainer.

Monthly retainers

Starter

Content Calendar

$150

per month · ongoing retainer

What you get every month

A detailed day-by-day social media calendar — exactly what to post and when, for the full month

Every post planned: content type, hook, concept, and caption

Reel concepts with filming notes — ready for your team to shoot

Caption bank — multiple variations per post to choose from

Content pillars & recurring series tailored to your brand

Midjourney mood board for visual direction

You handle all filming and posting

Things people always ask.

How is this different from a regular content strategist?

The AI toolkit fundamentally changes the output. Where a traditional freelancer gives you one caption option and a basic plan, you get a full caption bank with variations, a Midjourney mood board, a competitor analysis, and a complete strategy — typically within 48 hours. Same strategic thinking, significantly more to work with, and faster delivery at every stage.

Do I need to hire a videographer separately?

For the Strategy Only package, yes — you'll need someone to film. For Standard and Premium, filming direction is included, meaning I'll be on-site guiding what to shoot and how. If you need a full videographer, I can connect you with trusted people I work with.

Do you work with brands outside Lebanon?

Yes — the AI-native workflow means most of the strategy work is done remotely and works for any market. I work with food, hospitality, and lifestyle brands anywhere in the world. Filming direction sessions are currently available in Lebanon; remote direction via video call is available internationally.

We already have someone posting for us — can you just give them the strategy?

Absolutely — the Strategy Only package is designed exactly for this. Your existing team gets a detailed monthly plan with caption options and filming notes to execute. I do the thinking, they do the doing.

How quickly will we see results?

Realistically, three months to build meaningful momentum. Month one establishes the brand voice and series. Month two refines based on what performed. By month three you have a consistent content engine that compounds. Early engagement wins typically appear within the first few posts — sustainable growth takes consistency.

Is there a minimum commitment?

Retainer packages are month-to-month with one month's notice to cancel. No long contracts — the work speaks for itself. The Strategy Only package and Profile Overhaul are one-off with no ongoing commitment.

How does payment work?

All payments are in USD. I accept bank transfer, Wise, PayPal, OMT, Whish, or cash — whatever is easiest for you. Retainers are billed at the start of each month. For one-off packages, 50% upfront and 50% on delivery.